Publicis.Sapient is the first purpose-built platform that seamlessly combines digital solutions and business technology consulting at a scope, scale and speed that was never before possible. This allows us to adapt and configure in real-time, forming a one-stop, out-of-the-box solution for our clients.

To begin the next evolution of our collaboration model, we are introducing the identity system that brings the P.S platform to life. This is the first glimpse at our new brand language. Dive in to learn more, and stay tuned for guidelines and downloads in the near future.

Bringing
transformation
to life.

The Publicis.Sapient identity started with teams from Sapient, SapientNitro, Razorfish, and DigitasLBi coming together for a relentless three-week branding exercise. Open conversation sparked and sharpened ideas, and in the end, a cross-agency, multi-disciplinary team designed and built a brand language that is part science, part magic.

We are

a collection

& connection

of unique

perspectives.

We are

a collection

& connection

of specialized

elements.

The Platform.

The Publicis.Sapient Platform was forged by combining complementary capabilities across Agency, Media, Technology & Consulting businesses from Sapient (SapientNitro, Sapient

Global Markets, Sapient Government Services), Razorfish Global & DigitasLBi so we’re at the same time deep and wide, simultaneously protecting a specialist view and connecting it.

The Platform.

We dynamically share access to Consulting, a Unified IP/Media/Data Strategy, and a Global Technology Development & Content Production. And we are building a shared culture

with a passion for creating new value for clients by leveraging our collective expertise and our unique ability to connect.

The Mark.

When any number of P.S elements come together, they form a powerful, one-stop, out- of-the-box solution for our clients.

When they connect and overlap to make a new compound that resembles a diamond or an open box. Colors also overlap to create unique hues that can only be achieved through teamwork.

The Mark.

When any number of P.S elements come together, they form a powerful, one-stop, out- of-the-box solution for our clients.

When they connect and overlap to make a new compound that resembles a diamond or an open box. Colors also overlap to create unique hues that can only be achieved through teamwork.

Our Primary Logo.

The primary mark establishes our base unit for the Publicis.Sapient elements. It can be swapped out for a visual representation of the core P.S elements when needed.

This arrangement allows the primary mark and core elements to live alone or together as appropriate. It also accommodates expansion as P.S grows and connects with additional core compounds.

Our Primary Logo.

The primary mark establishes our base unit for the Publicis.Sapient elements. It can be swapped out for a visual representation of the core P.S elements when needed.

This arrangement allows the primary mark and core elements to live alone or together as appropriate. It also accommodates expansion as P.S grows and connects with additional core compounds.

Our Primary Logo.

The primary mark establishes our base unit for the Publicis.Sapient elements. It can be swapped out for a visual representation of the core P.S elements when needed.

This arrangement allows the primary mark and core elements to live alone or together as appropriate. It also accommodates expansion as P.S grows and connects with additional core compounds.

Colors.

Colors are inspired by periodic charts and Edward Tufte’s principles of design, but with a wink to the digital age, using RGB as our base.

Colors are inspired by periodic charts and Edward Tufte’s principles of design, but with a wink to the digital age, using RGB as our base.

Elements.

We bring the alchemy of Publicis.Sapient to life by illustrating each unique tangible and intangible element available through our agency collective.

Elements can be configured to illustrate anything from which specific agencies are working together through Publicis.Sapient, to unique combinations of capabilities on a case-by-case basis.

Typefaces.

Publicis.Sapient uses varying combinations of Univers, Dolly and Lakesight to pair with a broad range of voices, from formal to personal.

Publicis.Sapient uses varying combinations of Univers, Dolly and Lakesight to pair with a broad range of voices, from formal to personal.